The platform is rolling out a new feature that permits them to reduce the volume of AI-created media appearing in their feeds. This initiative comes as the company revealed that it presently contains more than 1 thousand million content made with AI.
Testing and Rollout
This change is being tested over the coming weeks before a global launch. This advancement aligns with a rise in AI content, spurred by recent AI video creators.
The Broader AI Trend
Recent reports that approximately 10% of the fastest-growing video streams on another major platform only show AI-generated videos. A large amount of this material is deemed “AI slop”, a label for inferior, bulk-generated content that is frequently nonsensical or dreamlike.
Based on user feedback that a lot of users enjoy content produced via AI tools, including digital art to informative clips, and we intend to give people the option to see more or less of that, according to their own preferences,” commented a company executive.
Scale of AI Content
The service shared that there are presently 1.3bn videos on its service labeled as artificially created. Overall, over 100 million pieces of content are added to the app each day, making AI content a limited part of its total content library.
How to Adjust Settings
Users will be able to reduce or increase the amount of artificial media they see by using the topic control setting in the platform and selecting AI-made media. Additional categories that are already be controlled under the tool cover news, style, aesthetics, and choreography.
Platform Guidelines
Its policies oblige users to identify “realistic” AI-made content, and it bans malicious AI impersonations of well-known individuals or emergencies. Any believable artificial content that is not labeled can be deleted under its terms of service.
Additionally, the app will now add an artificially created label to content made using its own AI tools, or identified by an collaborative effort for spotting AI-generated material. This measure is aimed to stop users from seeking to bypass the labeling process.
Educational Initiatives
The company is also introducing a $2m AI literacy fund for experts and groups to develop educational content about using AI responsibly. This project will support educational bodies specializing in teaching programming and robotics.
Content Safety Approach
The video-sharing app has justified its safety measures, amid controversy over plans to cut jobs for hundreds of review team members in the United Kingdom. TikTok is set to eliminate 439 jobs in its trust and safety team in the UK capital, with labor groups and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A company official clarified that staff-based oversight would continue to be important, but artificial intelligence can shield workers by filtering out the most harmful content before it is viewed by staff. TikTok stated a significant reduction in disturbing and violent content reviewed by human moderators over the past year due to reliance on its AI tools.
We believe it is crucial to combine staff and AI to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to harmful content as swiftly, which is where a lot of the machine support is making a difference work at speed.”
